5/28/2023 0 Comments Matte collectionThe official photoshoot for this new collection took place at the end of April, featuring 12 models of different races and sizes, including celebrated plus-size model Tabria Majors. “You don’t have to look a certain way to feel beautiful, you don’t have to be a certain body type to wear something that you like.” “Pretty much what I’m trying to do with a campaign that we’re working on now is just to let other women see women in different shapes, sizes nationalities, and understand that there’s not a status quo to beauty,” she said. To Justina, the message behind this campaign is more important than the items or the brand itself. Riding the wave of the success of March’s Havana Heat collection, featuring actress Meagan Good, Matte Collection will soon be releasing a global body positivity campaign, with influencer and entrepreneur Angela Simmons acting as lead ambassador. We’re confident that the location serves as the latest of many hallmarks signaling the brand’s ever-increasing success and ongoing mission to make women across the world feel beautiful.” “We know that it is only through the support of our beautiful Matte Babes and loyal customers that the Matte Collection brand has elevated to this platform. “We at Matte Collection are incredibly proud of all that we’ve been able to accomplish over the past few years, culminating in opening our flagship brick-and-mortar store,” Justina said in a statement. Matte Collection conducts the bulk of their business online, but last month, Justina announced the opening of its first brick-and-mortar location inside Phipps Plaza. The Atlanta-based brand was founded in 2017 to provide affordable swimwear to women that both looked good and felt good. According to the company’s website, its belief is that “every woman deserves to look and feel their best” and that “embracing the simple, clean, minimalist look is the still way to go.” Matte Collection founder Justina, who goes by only her first name, was drawn to working with swimsuits because she found the work the most engaging during her time in the fashion industry. Matte Collection is a fast-growing swimwear and fashion company founded by women, for women.
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